PURPOSE
We are fiercely independent, incorruptible by passing trends or fads. Careful consideration drives our actions. We practice patience with new product and process introductions. We recognize our efforts are just a few points in a universal continuum.
CRAFTSMANSHIP
We are underpinned by quality craftsmanship and premium material selection. Uncompromising fit and finish standards support our lasting brand appreciation. We appreciate the beauty in creative and elegant solutions.
COMMUNITY
We practice authentic good will. We are generous in our community. It starts with our employees and extends through our local, regional & national advocacy commitments. We recognize a responsibility to the local and global community. Further, we openly share our knowledge, our point of view, and our philosophy.
THE BICYCLE
Our journey began with a passion for bicycling. We admire the adventurous spirit of the world’s cyclists and remain inspired to join them. We embrace the competitive nature of the sport of cycling across all disciplines and abilities. We hold the achievements of anonymous personal effort with equal value as victory at the international level. We celebrate the bicycle daily.
